Industrial Design and Sustainability Blog | IDEA Design

Not every day do we get the chance to pause and reflect on what we do—and, more importantly, why we do it. At IDEA, we took on the challenge of distilling our essence into just ten minutes of radio. How can we convey who we are, what we do, and the impact we aim to […]

In November 2024, we co-participated alongside Redflexion in the VI Foro CInteligencia Castellón 2024, organized by the Cámara de Comercio of Castellón. This event brought together experts from various sectors to explore how design, technology, and innovation are transforming international business. Juan Esteban Sánchez, co-founder of IDEA Design, represented the team at this event, where […]

A Challenge Worth Embracing Participating in a design competition for MUUTO, one of the most iconic Scandinavian brands in home product design, has been a unique and enriching experience for our studio. Facing the challenge of creating a piece that aligns with MUUTO’s values and aesthetics pushed us to rethink our approach and explore new […]

Design is much more than creating objects; it’s about solving challenges, connecting with people, and shaping the future. Recently, we had the honor of participating in the Andreu World Furniture Design Competition, an experience that allowed us to explore how the Design Mindset can transform ideas into sustainable and innovative solutions. Our project, an iconic […]

Today, we want to share a special story about a project that has taught us valuable lessons and continues to pave the way toward a more sustainable and innovative design. Our Reusable Box, created as a concept for ABB e-Mobility, has been honored with two prestigious international awards: NY Design Award Silver 2024 German Design […]

Our colleagues Ezequiel and Alicia had the opportunity to share our passion for design and prototyping in a talk titled “From Prototype to Reality” at the University of Murcia. During this session, we delved into the world of prototypes, showcasing how they are the bridge between an idea and its realization. The interest of the […]

The Design Mindset is much more than a methodology. It is a way of thinking that drives teams to see opportunities where others only see problems. In our company, we embrace it as the core of our philosophy, guiding every decision and project we undertake. It represents a mindset that places the human being at […]

The Design Mindset is much more than a methodology It is a way of thinking that integrates empathy, creativity, and problem-solving with a deeply human focus. This concept is based on the premise that design is not limited to creating visually appealing objects but to solving real problems and adding value to people’s lives. Adopting […]

A Framework for Purpose-Driven Innovation.   The ability to effectively solve complex problems is not just a desirable skill—it’s a necessity. This is where the concept of Design Mindset comes into play. This approach guides creativity and channels it toward strategic, human-centered solutions. What is Design Mindset?   It’s an approach that integrates problem-solving, critical […]

Innovation: Transforming Ideas into Realities That Connect with People Innovation has the power to transform ideas into realities that connect with people. This principle, which guides our approach through the Design Mindset, was present in every detail of our participation at the BIG SEE Design Awards, held in Ljubljana. This event was not only a […]

We are thrilled to share the fruits of our fruitful collaboration with the team at Gràffica Info, a key reference in the world of graphic design. Since our initial encounters at the PENTAWARDS 2022, we have built a strong connection that has enriched our creative journey. This collaboration has undoubtedly been one of the highlights […]

We are overjoyed to share that we have been honored with the prestigious New York Product Design Award 2024 for our innovative packaging design. This achievement underscores our commitment to pushing boundaries and delivering packaging solutions that captivate and inspire. Check this out: NEWMANBRAIN A heartfelt thanks to our valued customers Newmanbrain for their continued […]

We are thrilled to share our experience at this year’s iF DESIGN Awards gala in Berlin, an event that brings together the brightest minds and the most innovative designs from around the world. Our visit to Berlin was truly inspiring. The city, with its rich history and vibrant culture, provided the perfect backdrop for an […]

IDEA DESIGN has done it again, this year it has been awarded 2 iF DESIGN AWARD 2023 in the category Product – Medicine / Health and 1 NY PRODUCT DESIGN AWARD 2023 in the category Food – Spices, Oils, Sauces & Spreads! International recognition as a seal of design excellence. This year we went to […]

As the world becomes increasingly aware of the impact of industrial production on the environment and society, the need for sustainable and diverse design practices has never been greater. At IDEA, we recognize the significance of sustainability and diversity in our work. We believe that design should not only be practical and visually appealing, but […]

What is it about when we talk about human-centered product design? It consists of creating in a specific and innovative way a product that satisfies consumers. Here are three advantages of human-centered product design: Based on empathy Empathy is vitally important, as it makes you see the world with the eyes of others. This is […]

Currently in the midst of the Fourth Industrial Revolution, it is a global trend to consider the integration of intelligent technology in the world of manufacturing. There are many companies that are missing this opportunity. Industry 4.0 is a paradigm shift not only for how we knew manufacturing, but also for data analytics. Intelligent technologies, […]

The pandemic has taught us that big changes not only come through technology, but also health emergencies can change the established, consumption habits and business models. What used to be seen as something natural, is now debated. Do we have to personally go to certain places? Are online contacts as relevant as physical contacts? Our […]

The pandemic has taught us that big changes not only come through technology, but also health emergencies can change the established, consumption habits and business models. What used to be seen as something natural, is now debated. Do we have to personally go to certain places? Are online contacts as relevant as physical contacts? Our […]

One of the principles of Lean Product Development is to practice a customer-centric approach. This ensures that what you develop is worthwhile, without wasting resources or time. We must do research to know the needs of the client. Study their opinion and how they interact with the brand. Lean Product Development reuses existing software, tools […]

We live with change, it is part of life and in the design of products it can not be less. No sector can remain immobile in the face of this. Product designers must bet on innovation, improving to be creative opening our mind to new possibilities. Keep curiosity alive in every project. Do not follow […]

In the unforgettable year 2020, on September 22, the presentation of the series Arcos by Mario Sandoval took place in Taiwan. We have photos of the event, do you know what product redesigned by the strategic firm IDEA appears? That’s right. It is one of their star products, the Arcos table knife, for which we […]

Chorei is a Japanese word used for a morning gathering held standing up. Everyone on the team must participate for a while before starting the day. Chorei It is a traditional practice. Its duration is quite short, usually extending to 15 minutes. However, it is a very effective way to keep everyone motivated and aligned […]