Today, we want to share a special story about a project that has taught us valuable lessons and continues to pave the way toward a more sustainable and innovative design. Our Reusable Box, created as a concept for ABB e-Mobility, has been honored with two prestigious international awards:

  • NY Design Award Silver 2024
  • German Design Awards 2025

But this is more than just recognition for a design. It reflects a collaboration, a process, and a philosophy that guides everything we do: the Design Mindset.

 

The Reusable Box: More Than Just Packaging

 

The idea behind the Reusable Box was simple: to turn packaging into something that speaks, connects, and remains useful beyond its initial life. This project is an example of how, when design and narrative work together, the result goes beyond functionality.

From the outset, we approached the design with the goal of communicating values:

  • Sustainability that Tells a Story: Designed with recyclable materials and intended for reuse, this box invites new ways to interact with packaging.
  • Functionality in Motion: Modular and easy to use, its design not only protects the product but also finds new uses in the user’s daily life.
  • Emotional Design: A box that not only transports but connects with people, reflecting the values of ABB e-Mobility.

 

A Narrative-Driven Design: The Essence of Design Mindset

 

For us, this project was the perfect opportunity to apply one of the key principles of the Design Mindset: “Narrative as a Communication Tool.” Every decision—from materials to modular design—was made with a single goal: to tell a story that connects with people and their values.

Through this process, we’ve learned that truly meaningful design does not stop at functionality; it goes further, creating experiences that inspire and transform.

 

A Shared Recognition

 

These awards are not just for us; they are for everyone who shares our vision of design that connects and inspires. This project would not have been possible without the trust and collaboration of ABB e-Mobility, a client who understands that sustainability and innovation are the way forward.

And they are also for you, who follow our stories and care about how design can change the way we interact with the world.

 

The Future Lies in Every Decision

 

The Reusable Box is just one more step in our journey toward a design that unites narrative, functionality, and sustainability. But this is not the end. Every project brings us new questions, new ideas, and new challenges that we are eager to share with you.

Because design is not just about objects. It’s about people, stories, and connections. Thank you for being part of this adventure.