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PRODUCT DEVELOPMENT
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From 2024 to 2025: The “Ins and Outs” of Strategic Design.
In November 2024, we co-participated alongside Redflexion in the VI Foro CInteligencia Castellón 2024, organized by the Cámara de Comercio of Castellón. This event brought together experts from various sectors to explore how design, technology, and innovation are transforming international business. Juan Esteban Sánchez, co-founder of IDEA Design, represented the team at this event, where […]

Design Mindset: The DNA of Strategic Product Development
A Framework for Purpose-Driven Innovation. The ability to effectively solve complex problems is not just a desirable skill—it’s a necessity. This is where the concept of Design Mindset comes into play. This approach guides creativity and channels it toward strategic, human-centered solutions. What is Design Mindset? It’s an approach that integrates problem-solving, critical […]

Do you know our colleagues of Gràffica Info?
We are thrilled to share the fruits of our fruitful collaboration with the team at Gràffica Info, a key reference in the world of graphic design. Since our initial encounters at the PENTAWARDS 2022, we have built a strong connection that has enriched our creative journey. This collaboration has undoubtedly been one of the highlights […]

What is Lean Product Development and when to use it
One of the principles of Lean Product Development is to practice a customer-centric approach. This ensures that what you develop is worthwhile, without wasting resources or time. We must do research to know the needs of the client. Study their opinion and how they interact with the brand. Lean Product Development reuses existing software, tools […]