In November 2024, we co-participated alongside Redflexion in the VI Foro CInteligencia Castellón 2024, organized by the Cámara de Comercio of Castellón. This event brought together experts from various sectors to explore how design, technology, and innovation are transforming international business. Juan Esteban Sánchez, co-founder of IDEA Design, represented the team at this event, where he shared leadership with Anselmo, CEO of Redflexion, during the Networking Creative – SPRINTS session: “Adapting Business for Internationalization.”|The forum reflections confirmed what we already anticipated: design is not just an aesthetic element, but a key tool that emotionally connects with consumers and strengthens the value proposition of brands in international markets.

Through the discussions and the new methodologies presented, we understand that innovation in design is no longer an option but a necessity to adapt and excel in the global market. So…

In 2025, what should continue, and what should be left behind in the world of strategic design?

 

The “Ins” of 2025:

-Comprehensive Design: Not just following trends, but anticipating them and aligning them with global goals.

-Constant Innovation: Design must be both functional and emotionally relevant, becoming a key business tool.

-Design as a Strategic Asset: Seeing design as an essential part of the international strategy, opening new global opportunities.

-Evaluating Design Scenarios: Investing intelligently in design and measuring its impact on internationalization.

 

The “Outs” of 2025:

-Reactive Design: Following trends is no longer enough; we must be proactive and visionary.

-Superficial Design: Design must be functional, not just aesthetic.

-One-Dimensional Approach: Design must be comprehensive, not just a marketing tool.

Innovation and New Opportunities for the Future: The Mindset That Will Transform Strategic Design in 2025

Artificial intelligence and other innovative tools are transforming internationalization. At IDEA Design Mindset, we are committed to new methodologies to anticipate the future and create design solutions that truly connect with consumers.

2025 is an opportunity to redefine global design. Embrace the Ins and leave the Outs behin