Industrial Design and Sustainability Blog | IDEA Design

Not every day do we get the chance to pause and reflect on what we do—and, more importantly, why we do it. At IDEA, we took on the challenge of distilling our essence into just ten minutes of radio. How can we convey who we are, what we do, and the impact we aim to […]

In November 2024, we co-participated alongside Redflexion in the VI Foro CInteligencia Castellón 2024, organized by the Cámara de Comercio of Castellón. This event brought together experts from various sectors to explore how design, technology, and innovation are transforming international business. Juan Esteban Sánchez, co-founder of IDEA Design, represented the team at this event, where […]

Design is much more than creating objects; it’s about solving challenges, connecting with people, and shaping the future. Recently, we had the honor of participating in the Andreu World Furniture Design Competition, an experience that allowed us to explore how the Design Mindset can transform ideas into sustainable and innovative solutions. Our project, an iconic […]

Our colleagues Ezequiel and Alicia had the opportunity to share our passion for design and prototyping in a talk titled “From Prototype to Reality” at the University of Murcia. During this session, we delved into the world of prototypes, showcasing how they are the bridge between an idea and its realization. The interest of the […]

The Design Mindset is much more than a methodology. It is a way of thinking that drives teams to see opportunities where others only see problems. In our company, we embrace it as the core of our philosophy, guiding every decision and project we undertake. It represents a mindset that places the human being at […]

A Framework for Purpose-Driven Innovation.   The ability to effectively solve complex problems is not just a desirable skill—it’s a necessity. This is where the concept of Design Mindset comes into play. This approach guides creativity and channels it toward strategic, human-centered solutions. What is Design Mindset?   It’s an approach that integrates problem-solving, critical […]

What is it about when we talk about human-centered product design? It consists of creating in a specific and innovative way a product that satisfies consumers. Here are three advantages of human-centered product design: Based on empathy Empathy is vitally important, as it makes you see the world with the eyes of others. This is […]

The pandemic has taught us that big changes not only come through technology, but also health emergencies can change the established, consumption habits and business models. What used to be seen as something natural, is now debated. Do we have to personally go to certain places? Are online contacts as relevant as physical contacts? Our […]

The pandemic has taught us that big changes not only come through technology, but also health emergencies can change the established, consumption habits and business models. What used to be seen as something natural, is now debated. Do we have to personally go to certain places? Are online contacts as relevant as physical contacts? Our […]

We live with change, it is part of life and in the design of products it can not be less. No sector can remain immobile in the face of this. Product designers must bet on innovation, improving to be creative opening our mind to new possibilities. Keep curiosity alive in every project. Do not follow […]

In the unforgettable year 2020, on September 22, the presentation of the series Arcos by Mario Sandoval took place in Taiwan. We have photos of the event, do you know what product redesigned by the strategic firm IDEA appears? That’s right. It is one of their star products, the Arcos table knife, for which we […]