Which came first: the chicken or the egg? The history of the gourmet oil mill for SOSO Factory. SOSO Factory, a company specialized in gourmet products for food (with a very special format), decides to expand its range of products and introduce gourmet oil into its catalog. In order to carry out your business strategy, you contact IDEA. The objective is clear: to market gourmet oil in a groundbreaking packaging but consistent with the brand.