IDEA Design takes a new step in its internationalization strategy with the launch of a project focused on the Benelux region: Belgium, the Netherlands, and Luxembourg.

This initiative is developed within the framework of the Program to Incentivize the Contracting of Innovation and Competitiveness Services, through the Internationalization Voucher, promoted by the Institute of Development of the Region of Murcia (INFO) and co-financed by the European Regional Development Fund (ERDF).

The objective of the project is to identify and activate real business opportunities in advanced European markets, connecting with startups and innovative companies that can benefit from IDEA’s expertise in strategic design, product development, and digital solutions.

The choice of Benelux responds to specific criteria. These are open economies with high purchasing power, a strong culture of innovation, and a business environment that values design as a strategic tool. In addition, their proximity, the widespread use of English, and their role as gateway markets within Europe make them an ideal context to validate and scale IDEA’s international activity.

The project is based on advanced market scouting in these regions, carried out in collaboration with the Office of the Region of Murcia in Benelux. This work includes market analysis, identification of target companies, direct contact with potential clients, and support during business meetings.

This approach allows IDEA to directly access key stakeholders, optimize resources, and build a solid commercial foundation from the outset, reducing the typical entry barriers in internationalization processes.

The expected impact focuses on three areas: generation of new business opportunities, increase in international revenue, and improvement of competitive positioning in demanding markets.

Additionally, the direct presence of the team in the region facilitates follow-up with contacts and accelerates the activation of collaborations, strengthening IDEA’s responsiveness in the international context.

This project is part of a broader strategy aimed at consolidating IDEA Design as a leading partner in Europe in the fields of industrial design, product development, and applied innovation.

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